Shaquayla Mims is manager of communications at the NRF Foundation. In this role, Mims oversees all NRF Foundation communications efforts, including Retail Careers SmartBrief, @NRFFoundation,NRF on Campus, to name a few. She identifys speakers and creates content for the Student Program, and shares stories of students who have been impacted by the work of the NRF Foundation.
Prior to joining NRF, Mims served as a public relations liaison with Red Chemistry, Inc., where she coordinated media coverage for the 2012 European Film Festival [Miami], secured sponsorship from Fiat and the Village of Key Biscayne, and worked with foreign governments.
Originally from Charlotte, Mims graduated from the University of Miami with a B.A. in Public Relations and a B.A. in Psychology. She currently resides in Washington, DC.