Business of Retail

Business of Retail Training Partner Badge

The NRF Foundation’s RISE Up advanced course – Business of Retail: Operations & Profit – is perfect for your students who are interested in advancing a career or need to better understand how a business is run.

Your students will understand merchandising, marketing, store operations, loss prevention and workplace safety. They will master math concepts, including determining pricing strategies and calculating profit and discounts. They will also learn best practices for how to plan for a career and get promoted.

Course delivery options are flexible - from online to classroom to a combination of both. Self-paced lessons allow students to engage with the curriculum videos, activities and knowledge checks. Mix and match your own lessons to provide a course that's completely tailored for your students.

Your students receive a printable completion certificate, digital badge and a credential they can list on their resume. At the end, your students are ready for jobs that are in high demand right now.

Become a RISE Up Training Partner today.

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Key Concepts


Welcome to the Business of Retail

Welcome to Retail
Retail Operations Overview
The Retail Ecosystem
Distribution Channels and Retail Ownership

The Economic Impact of Retail
Team, Inventory, and Marketing
Technology, Tools, and Financials


Retail Operations

Inventory Management
Supply and Demand
The Store Inventory Life Cycle
Conducting Physical Inventory

Loss Prevention
External Theft: Shoplifting, Customer Fraud, and Ecommerce Fraud
Internal Theft: Employee Theft and Employee Fraud
Operational Errors and Vendor Fraud

Workplace Safety
Workplace Safety Policies and Processes
Common Safety Problems
Handling Workplace Accidents and Emergencies Situations


Marketing and Merchandising

Brand Marketing
Marketing Plan Components
Marketing Approaches and Technologies

Organizing and Maintaining Product Storage
Inventory Management Systems
Visual Merchandising


The Retail Profit Model

Calculating Profit
Financial Results
Financial Terms
Gross Profits and Profit Margin Percentages

Understanding the Impact
Costs Associated with Retailing
Determining Product Pricing
Pricing Strategies


Building Your Career

Finding the Ideal Retail Job for You
Exploring Retail Jobs: Crafting an Ideal Resume and Elevator Pitch
Searching for Jobs Online
Building and Maintaining Your Network

Getting Your Ideal Job
Applying for a Job
The Interview Process
Reviewing a Job Offer

Growing Your Skills
Receiving and Applying Feedback
Acquiring New Skills
Key Performance Indicators (KPIs)

Planning and Following a Career Path
Personal Career Planning
Achieving Career Goals
Effectively Managing Others

These concepts offer a general overview of the content areas covered in the Business of Retail curriculum. They are not an exhaustive list of the content or its learning objectives but serve to categorize the curriculum for each module.

The RISEUp Training Partner Program
The RISEUp Training Partner Program


75 multiple-choice questions

Timed: 90 minutes / Proctored
Certification issued

The areas included in the exam and the emphasis given to each correspond to the knowledge and skills acquired. These areas have been identified through a job task analysis for a student to succeed within a role.

Furthering Your Customer Service Skills - 8%
Preparing For Selling - 21%
Sales Follow-Up Plan - 17%
Operations and Inventory Management - 54%

The listed domains should not be considered an exhaustive list of the content covered in the curriculum.

Students need to be at least 14 years old

Our course material and exams are written at a seventh-grade reading level

Offline course content is also available

Spanish helping translation exams and special accommodations for exams are available

Options are available for a la carte, bundled options and bulk purchases

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