NRF Foundation Honors Tributes

Tribute Samples 

Dick's Sporting Goods Visionary Tribute Sampling
Lowes - NRF - Marvin Graphic
Target Tribute Sample 2022
Kohl's Digital Tribute 2020

Tribute Technical Specifications

Tributes will be used for the on-screen, in-room presentation, as well as on our digital program.

Size & Specs

File Type
Final files should be in a JPG format.

Size & Resolution
Final file should be at least 1920 x 1080 px (Full HD). Final output must maintain a 16:9 aspect ratio.

Photos
Full screen photos should be high resolution (at minimum 1920x1080 px). Avoid resizing photos larger than their native resolution/size.

Color space
Final files should use RGB color space.

Tribute Examples
View well-designed Tribute examples on next page.

Content & Design

To preserve and protect the NRF Foundation’s IRS section 501(c)(3) status, we need to ensure your tribute does not contain calls to action or qualifying language. If including a web link its landing page should be informational and not sales driven. Please use the word "support" instead of "sponsor," and we prefer the copy to say that your company "supports the work of the NRF Foundation" rather than the NRF Foundation Honors.

Font size
To ensure legibility, the smallest text should stay above 35 pt and we recommend primary messaging be above 80 pt. (Note: pt measurement is different from px measurement).

Size & Resolution
Final file should be at least 1920 x 1080 px (Full HD). Final output must maintain a 16:9 aspect ratio.

Color contrast
Legibility can also be compromised by poor color contrast. To ensure sufficient color contrast, the text-to-background color contrast ratio should be at least 3:1.

Clear space (Text-Safe area)
Any important content such as text, should be within 5% of the edges of the image. This is to ensure it will not be cut-off by the screen.

Design
Our recommendation is to keep the design uncomplicated, with a straightforward message, clear typography, and a simple image or icons. In general, less text is better.

For delivery instructions, please contact

Samantha LaManna | Manager, Corporate Engagement | NRF Foundation | 202-626-8108 | lamannas@nrf.com