University Challenge
Designing a better world through retail
The team business competition provides undergraduates with real-world experience and up to $7,000 each.
Florida State University earns first place in 2023 NRF Foundation Student Challenge
Four undergraduates from Florida State University were each awarded $7,000 in the 2023 NRF Foundation Student Challenge, presented by Kohl's.
Meet the top teams in the NRF Foundation business competition
For the 2023 NRF Foundation Student Challenge, undergraduate students were tasked with developing a growth strategy for Public Lands, a new outdoor specialty retail concept with a unique mission – to celebrate and protect public lands for all.
See past NRF Foundation Student Challenge semifinalist teams and learn how to apply here.