NRF Foundation Student Challenge

2023 NRF Honors Student Challenge

Student Challenge

Designing a better world through retail

The team business competition provides undergraduates with real-world experience and up to $5,000 each. The top team in the 2022 NRF Foundation Student Challenge is from the Fashion Institute of Design & Merchandising (Haley Shannon, Tooba Athar and K-Lynn Ward).

FIDM team earns first place in 2022 NRF Foundation Student Challenge

Three undergraduates from the Fashion Institute of Design & Merchandising were each awarded $5,000 in the 2022 NRF Foundation Student Challenge, presented by Kohl's. 

 
Meet the top teams in the NRF Foundation business competition

For the 2022 NRF Foundation Student Challenge, undergraduate students were tasked with developing a new private label brand for Kohl’s that embodies the meaning of diversity and promotes equity and inclusion.

2021 top team celebrated at 2022 NRF Foundation Honors

Members of the top team in the 2021 NRF Foundation Student Challenge – Emily Wilken and Etheline Ting – provided the introduction for the 2022 teams. They were applauded by the audience of more than 600 at the NRF Foundation Honors for their achievement, which they earned with third teammate Ellie Smith.

 
FIDM Target Team
 
FIDM work-from-home line earns top award

A team of three undergraduates from the Fashion Institute of Design & Merchandising (FIDM) pitched small space solutions to Target with a furniture and home goods line designed to appeal to people who are using their home as their workspace due to the pandemic.

 
Submit your team’s project by Oct. 10

Get real-world experience with the NRF Foundation Student Challenge. Earn up to $5,000 per team member in the NRF Foundation business case competition with Kohl's.

 

See NRF Foundation Student Challenge semifinalist teams from 2014 – present. And if you're a college student who'd like to apply, you can learn more here.