Designing a better world through retail
The team business competition provides undergraduates with real-world experience and up to $5,000 each. The top team in the 2022 NRF Foundation Student Challenge is from the Fashion Institute of Design & Merchandising (Haley Shannon, Tooba Athar and K-Lynn Ward).
Three undergraduates from the Fashion Institute of Design & Merchandising were each awarded $5,000 in the 2022 NRF Foundation Student Challenge, presented by Kohl's.
For the 2022 NRF Foundation Student Challenge, undergraduate students were tasked with developing a new private label brand for Kohl’s that embodies the meaning of diversity and promotes equity and inclusion.
Members of the top team in the 2021 NRF Foundation Student Challenge – Emily Wilken and Etheline Ting – provided the introduction for the 2022 teams. They were applauded by the audience of more than 600 at the NRF Foundation Honors for their achievement, which they earned with third teammate Ellie Smith.
A team of three undergraduates from the Fashion Institute of Design & Merchandising (FIDM) pitched small space solutions to Target with a furniture and home goods line designed to appeal to people who are using their home as their workspace due to the pandemic.
Get real-world experience with the NRF Foundation Student Challenge. Earn up to $5,000 per team member in the NRF Foundation business case competition with Kohl's.