
Student Challenge
Designing a better world through retail
The team business competition provides undergraduates with real-world experience and up to $7,000 each.
Four undergraduates from Florida State University were each awarded $7,000 in the 2023 NRF Foundation Student Challenge, presented by Kohl's.
For the 2023 NRF Foundation Student Challenge, undergraduate students were tasked with developing a growth strategy for Public Lands, a new outdoor specialty retail concept with a unique mission – to celebrate and protect public lands for all.
Three undergraduates from the Fashion Institute of Design & Merchandising were each awarded $5,000 in the 2022 NRF Foundation Student Challenge, presented by Kohl's.
For the 2022 NRF Foundation Student Challenge, undergraduate students were tasked with developing a new private label brand for Kohl’s that embodies the meaning of diversity and promotes equity and inclusion.
Members of the top team in the 2021 NRF Foundation Student Challenge – Emily Wilken and Etheline Ting – provided the introduction for the 2022 teams. They were applauded by the audience of more than 600 at the NRF Foundation Honors for their achievement, which they earned with third teammate Ellie Smith.
See NRF Foundation Student Challenge semifinalist teams from 2014 – present. And if you're a college student who'd like to apply, you can learn more here.