NRF Foundation Student Challenge

NRF Foundation Honors 2023

Student Challenge

Designing a better world through retail

The team business competition provides undergraduates with real-world experience and up to $5,000 each. The top team in the 2023 NRF Foundation Student Challenge will be announced at the NRF Foundation Honors in January 2023.

FIDM team earns first place in 2022 NRF Foundation Student Challenge

Three undergraduates from the Fashion Institute of Design & Merchandising were each awarded $5,000 in the 2022 NRF Foundation Student Challenge, presented by Kohl's. 

Meet the top teams in the NRF Foundation business competition

For the 2022 NRF Foundation Student Challenge, undergraduate students were tasked with developing a new private label brand for Kohl’s that embodies the meaning of diversity and promotes equity and inclusion.

2021 top team celebrated at 2022 NRF Foundation Honors

Members of the top team in the 2021 NRF Foundation Student Challenge – Emily Wilken and Etheline Ting – provided the introduction for the 2022 teams. They were applauded by the audience of more than 600 at the NRF Foundation Honors for their achievement, which they earned with third teammate Ellie Smith.

FIDM Target Team
FIDM work-from-home line earns top award

A team of three undergraduates from the Fashion Institute of Design & Merchandising (FIDM) pitched small space solutions to Target with a furniture and home goods line designed to appeal to people who are using their home as their workspace due to the pandemic.


See NRF Foundation Student Challenge semifinalist teams from 2014 – present. And if you're a college student who'd like to apply, you can learn more here.