The results of the National Retail Federation’s 2022 Father’s Day spending survey, conducted by Prosper Insights & Analytics, notes that more than three-fourths of consumers are planning to celebrate the holiday and will spend an average of $171.79.
NRF surveys that retail professionals rely on to understand trends are ideal for educators to use with their students. Here are a few ideas on how to use the newest report in your classes:
Ask students to predict what they think the top gift will be. Reveal what NRF found, and then discuss how retailers might use this information as they select products
Provide examples of how to apply quality customer service skills as 76 percent of consumers plan to celebrate Father’s Day
Have students work in teams to create a visual merchandising plan to drive sales for one of the gift categories
Also available now from NRF: Graduation gifting plans.
Explore additional insights from industry professionals and learn more about the NRF Foundation’s industry-recognized RISE Up training and credentials that help people of all backgrounds build life-changing careers.
