You need to be measured by the way your treat your associates, your partners, your vendors and your customers.
Manny Chirico knows that today’s customers are looking for an emotional connection.
“They want to be able to feel that they’re living the brands,” Chirico says. And what makes up PVH Corp. and its brands? Its values: individuality, partnership, passion, integrity and accountability.
As the company’s chairman and CEO, Chirico closed the deal on huge brand acquisitions – including Tommy Hilfiger and Calvin Klein – that represent those values. He’s turned PVH into one of the world’s largest apparel companies, which owns retail stores, along with selling wholesale to department and specialty stores and direct-to-consumers online.
Chirico says “product is king” in terms of quality and style. And he notes that customers want to know how products are made and how a company operates. PVH has succeeded for 140 years because the company has been able to adapt to the always evolving consumer landscape.
“It is more than just your bottom line or your balance sheet,” Chirico says. “Are you living those values with your brands and your company? If you are not connecting there with some of these key issues, you’re not going to be connecting with your consumer.”