When Diane Dietz interviewed with skincare company Rodan+Fields in 2015, the chairman told her that they had never spent a dollar on advertising because the product results were so great. “Having come from Procter & Gamble, where advertising was at the core of what we did, I thought, ‘I'll change that,’” says Dietz. It didn’t take her long to realize that satisfied customers showing “before” and “after” shots on social media was actually a highly successful advertising model. “That’s part of the disruption that’s Rodan+Fields,” she says.
Founded by practicing dermatologists Drs. Katie Rodan and Kathy Fields, Rodan+Fields has experienced explosive growth. Dietz has faced challenges including how to scale the company, how to bring more innovation to customers, how to better leverage data and how to bring in the right people for the next phase of growth (the company has expanded to Australia and Canada). She believes diversity is critical to the company’s success; to that end, 65 percent of the leadership team is female.
Dietz credits her inspiration to her parents, who always encouraged her. She also says she’s learned the most about leadership from being the mom of two young daughters. Every day, she tries to spend time with people she respects and admires. “Some are leaders, and some are stay-at-home moms.” That’s where I feel I get the most growth.”