When Mary Campbell, executive vice president of commerce platforms for QVC, has some downtime, she steps away from the office and goes shopping. “I'm a passionate shopper,” she says. Campbell joined the global multiplatform retailer in 1991 and has held various positions at QVC. Under her leadership of commerce platforms, QVC launched Beauty iQ, QVC on Facebook Live, re-launched QVC2 and achieved its largest-ever ecommerce and mobile penetration and television reach.
Campbell began working in retail in high school, at a small department store in Connecticut. Now she’s responsible for translating the QVC brand across TV, web, mobile, tablet and social media to drive customer engagement and sales. “I think I'm pretty lucky,” Campbell says. “I love retail because it’s fast and evolving. I enjoy the challenge of advancing the experience for the customer — she’s passionate and loyal and inspiring. You want to meet her needs, anticipate her wants and inspire her.”