Sure, Jason “Retailgeek” Goldberg is a fourth-generation retailer, but that doesn’t keep him from welcoming the changes that the internet of things has brought to the retail landscape. “We’re all inventing the best practices as we go, but our business has been so disrupted by digital that it’s entirely new,” he says. Jason joined SapientRazorfish in 2012 as vice president of strategy and has played a key role in concepting and building innovative new commerce experiences for several of the agency's leading retail clients, including Uniqlo, HSN, Abercrombie & Fitch and Mondelez.
His relationship with computers goes back to age 14, when he started working for a local Commodore dealer. Jason would go on to launch his first eCommerce site for Blockbuster Entertainment in 1996, and has since worked with more than 100 clients on the Internet Top 500, and is responsible for billions of dollars in on-line revenues. Jason is also one of the most-followed eCommerce subject matter experts on Twitter as @retailgeek, half of the popular iTunes eCommerce podcast duo “The Jason & Scot Show,” and the author of a regular column on mediapost.
Throughout This 20+ year career, Jason has led pioneering teams that have revolutionized the way consumers shop and make purchase decisions. And yet, he’s still learning from—and being challenged by—today’s consumers, too.
“A shopper just woke up with a new expectation that none of us have met yet!” he says