Julia Fowler

A headshot of Julia Fowler, a co-founder of EDITD

As a one-time fashion designer, Julia Fowler noticed that time and again the big players in her industry made big mistakes on product and price. She became frustrated that so many decisions were made on “gut and instinct, instead of data and insight.” Julia founded EDITD to change all of that. Harnessing the power of data analytics, her company now helps major retailers like Gap, Target, Harvey Nichols, Gilt Groupe and others have the right product, at the right price, at the right time. While Julia grew up dreaming of one day seeing her designs in national fashion publications, today she finds herself gracing the pages of the world’s top business magazines.