A note about coronavirus (COVID-19)

We know the COVID-19 situation is evolving quickly. We’re as concerned as you are about keeping our staff and our community safe, and we’re tracking the situation closely with the guidance of public health experts. All RISE Up materials continue to be available online so you can use the RISE Up program remotely with your students.  View our RISE Up Online Delivery – FAQs here and access NRF’s COVID-19 resources here.

Jeffery R. Sears

Founder and CEO
A headshot of Jeffery R. Sears, the founder and CEO of PIRCH, a home improvement store

From the moment shoppers step into a PIRCH location, they quickly realize that they are not in a typical home improvement store. PIRCH showrooms are interactive experiences where customers are able to try products before they buy. Envision a room with over thirty operable shower heads, ready for customer exploration—that’s the PIRCH experience. As Jeffery puts it, the PIRCH showrooms are “designed to inspire, surprise and delight guests on a journey towards joy.” When PIRCH was launched some four years ago, Jeffery sought to do more than elevate what was often a tedious shopping experience. “My passion comes from deconstructing and reinventing businesses that have become outmoded, irrelevant and unresponsive to the ever-changing needs and wants of a customer.”