The NRF Foundation Next Generation Scholarship is the pinnacle achievement for students interested in pursuing careers in retail. This opportunity was created for students of various academic backgrounds who have demonstrated leadership skills, previous retail experience and a passion for making an impact.
This scholarship develops skills in retailing, business and critical thinking, and prepares and encourages students to launch their career in retail and earn recognition among the next generation of leaders in the industry. Since its launch, more than $800,000 in funds have been awarded through the NRF Foundation Next Generation Scholarship.
The 2025-26 Next Generation Scholarship application is now open with a deadline of May 28.
Ambitious students competed to represent the next generation of retail leaders.
The top recipient for the NRF Foundation Next Generation Scholarship received a $25,000 scholarship; four finalists each received $10,000 scholarships.
"NRF Foundation really gives us a great platform to apply our knowledge outside of traditional classes and internships."
— 2025 NRF Foundation Next Generation Scholarship finalist Nevaeh Hearn of Drexel University.
"With the help of the NRF Foundation I'm able to have those connections with professionals — whether I want to go to supply-chain, finance, marketing, or anything else."
— 2025 NRF Foundation Next Generation Scholarship finalist Julia Yusupov, from Boston University.
