Ambitious students from 44 NRF University member schools competed to represent the next generation of retail leaders.
Retail executives from 18 companies selected 25 semifinalists who rose to the top after submitting an essay, a personal brand video and two letters of recommendation from their employers and educators. These students will now complete an exclusive case study created in collaboration with PetSmart and two phone interviews with retail partners for the chance to advance to the final round of competition. The 25 semifinalists will also receive a $1,000 tuition award for their achievements.
The top recipient for the Next Generation Scholarship will receive a $25,000 scholarship; four finalists will each receive $10,000 scholarships.