University Challenge
Designing a better world through retail
The team business competition provides undergraduates with real-world experience and up to $7,000 each.
Drexel University earns first place in 2024 NRF Foundation University Challenge
The team from Drexel University was awarded $30,000 in the 2024 NRF Foundation University Challenge, presented by Kohl's.
Meet the top teams in the 2024 NRF Foundation University Challenge
For the 2024 NRF Foundation University Challenge, presented by Kohl's, teams pitched a product assortment and end-to-end marketing campaign to grow the Hispanic market.
See past NRF Foundation Student Challenge semifinalist teams and learn how to apply here.