Your Guide to Making the Most of NRF NXT

Sarah Starko
NRF Foundation Retail's Next Generation Top Recipient (2027)
November 16, 2026

Be Open to Unexpected Opportunities

It's natural to come to NRF NXT with goals and expectations for what you want to get out of the experience. While it's great to have a plan, try not to limit yourself to it. Some of the best parts of NRF NXT are the things you don't see coming. The people you meet, the conversations you have and the stories you hear may introduce you to opportunities or career paths you hadn't considered before. Some of the most valuable experiences I’ve had through NRF NXT have come from being open to conversations and opportunities I hadn’t originally planned for.

Come Prepared

A little preparation can go a long way. Spend some time looking through the agenda, learning about the companies that will be attending and thinking about what you're most excited to learn. Many speakers take audience questions at the end of their sessions, so it can be helpful to come with a few questions in mind. The same goes for the Career Fair. Doing some research ahead of time can help you have stronger conversations and make the most of your time at NRF NXT.

Turn Inspiration Into Action

NRF NXT is full of ideas, insights and perspectives that can help shape your career. As you attend sessions and meet industry professionals, take note of what resonates with you. Maybe it’s a career path you hadn’t considered, a piece of advice that challenges your thinking or a company you’d like to learn more about. The real value comes from what you do with those insights afterward. Set aside some time after the event to reflect on what you learned and identify a few concrete steps you can take moving forward. Even small actions can help turn a few days of inspiration into long-term growth.

Be Present

NRF NXT goes by fast, so try to make the most of every moment. Stay engaged during sessions, listen to the speakers and be open to learning from the people around you. Some of the best insights come when you're fully invested in the experience.

Getting there a little early can also make a difference. Since seating is first come, first served, arriving before a session begins gives you time to settle in and start the experience without feeling rushed. The more present you are, the more you'll get out of it.

Come prepared but stay curious. Some of the most meaningful opportunities begin with a conversation you never expected to have.

Make Connections

NRF NXT brings together students, recruiters, educators and industry leaders from across the retail industry. Take advantage of the opportunity to meet new people and learn from their experiences. Whether you're speaking with fellow students, connecting with recruiters at the Career Fair or learning from industry leaders, every conversation is a chance to expand your network and gain a new perspective. The connections you make at NRF NXT can continue long after the event ends.

Come prepared but stay curious. Some of the most meaningful opportunities begin with a conversation you never expected to have.

Your Guide to Making the Most of NRF NXT | NRF Foundation