What consumers plan to spend for Valentine's Day

Explore NRF survey results with your students
By Lottie Watts
Published Jan 31, 2022

The National Retail Federation tracks spending and celebration plans for holidays, and these insights that retail professionals rely on to understand trends are also available for educators to use with their students. The latest report looks at Valentine’s Day.

“Following the historic level of consumer spending over the winter holidays, it appears that the trend will continue into 2022,” NRF President and CEO Matthew Shay says. “Valentine’s Day is a special occasion for many Americans, even more so as we navigate out of the pandemic, and retailers are prepared to help them mark the holiday in a memorable and meaningful way.”

It’s simple to present the results of NRF's 2022 Valentine's Day spending survey, conducted by Prosper Insights & Analytics, with this slideshow. You can show it from this page or from the options you can access from the top right of the graphic.

Suggestions on how to use this resource with your students:

  • Ask students to predict what they think the top gift will be. Reveal what NRF found, and then discuss how retailers might use this information as they select products
  • Provide examples of how to apply quality customer service skills as more than half of consumers plan to celebrate Valentine's Day
  • Have students work in teams to create a visual merchandising plan to drive sales for one of the gift categories

Plus how big will consumers spend for the big football game? You can access more timely consumer data from NRF with results of the 2022 Super Bowl spending plans survey available here

Learn more about programs and resources from the NRF Foundation – including its industry-recognized RISE Up training and credentials – that help people of all backgrounds build life-changing careers.

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