NRF Foundation Student Challenge: Tips from last year’s top team

Published May 29, 2020

From holding weekly Zoom meetings to embracing different skill sets and creating a story for their product line, the top team in the 2020 NRF Foundation Student Challenge shared how they succeeded in the business case competition.

In a webinar moderated by NRF Foundation Scholarships and University Relations Coordinator Annalea Soudry-Maurer, members of the team from Georgia Southern University answered questions from undergraduates interested in participating in the competition and offered tips on how to collaborate.

The panel includes 2020 Georgia Southern graduates Cayley Creekmore and Woodley White, along with rising senior Anna Tiller.

The 2021 NRF Foundation Student Challenge will challenge students to act as entrepreneurs to establish a small business venture and pitch a set of products to Nordstrom, Target, The Home Depot or Qurate Retail Group (QVC, HSN or Zulily).

Each NRF University Member School can have up to two teams compete, and teams must coordinate with their faculty advisor to participate. Final submissions are due Oct. 15.

Review the full requirements for the NRF Foundation Student Challenge here. Each member of the top team will earn a $6,000 tuition scholarship. The second-place team will receive $3,500 per student, and the third-place team will get $2,500 each.

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