The successful retailers of the future, Margarita believes, will bring back “the element of discovery and excitement”, while ensuring heightened levels of customer engagement and service. It’s a model she’s been applying to her role as Sephora’s Chief Merchant, delivering an ever-changing mix of in-demand products across the company’s 290 stores across North America.
With a background that includes more than 30 years of experience in branding, fashion merchandising and product development, Margarita has seen trends come and go. And she believes that the retail industry is destined to come full-circle and get back to “the true craft” of retailing. In her current role, Margarita infuses her passion for people, product and service to continue to revolutionize the beauty industry with innovative merchandising strategies and product selection.